Free tool · Break-even ROAS calculator
The ROAS your ads
have to beat.
Enter one product's price and costs. The result is the return on ad spend, and the cost per purchase, at which a first order neither earns nor loses money. The example values are made up; replace them with yours.
Break-even ROAS
1.78×
Break-even cost per purchase
€28.02
- Net price
- €50.00
- Payment fees
- €1.98
- Left per order
- €28.02 (56.05 %)
Ads must return at least 1.78× their cost in net revenue (ROAS on revenue without VAT), or cost at most €28.02 per purchase, for a first order to break even. Repeat purchases aren't included.
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