Free tools
Small tools for the work around your ads.
No account, nothing uploaded: each tool runs in your browser. When you want to know whether the landing page keeps the ad's promise, that's what Hookpair itself does.
- Customer researchObjection Extractor Paste reviews or comments. See the objections, pains and praise in your customers’ own words, plus what your FAQ should answer.
- Message matchMessage match check Compare the ad's hook with the landing page headline: which words and offer numbers carry over, and which disappear after the click.
- Ad copyHook checker Five checks for an ad's first line: cut off in the feed, concrete detail, who it talks to, empty superlatives, claims that need proof.
- Ad copyAd copy length checker Count primary text, headlines and descriptions for Meta, Google and TikTok, and see where the text gets cut off.
- ProfitabilityBreak-even ROAS calculator From price, product cost, shipping and fees to the ROAS and cost per purchase where a first order stops losing money.
- TrackingUTM builder Clean UTM links with the placeholders Meta, Google Ads and TikTok fill in at the click.
- ReportingAd metrics calculator CTR, CPC, CPM, conversion rate, cost per purchase and ROAS from the numbers in your ads manager.
Use them from Claude or Cursor
Objection mining, Meta Ad Library research and audit hand-off are also available to AI assistants through MCP.