Free tool · UTM builder
Links your analytics
can actually sort.
Clean, consistent UTM parameters for every ad, with the placeholders each platform fills in, so campaign names arrive in your reports without typing them twice.
Fill for:
Values are lowercased with hyphens so reports don't split “Facebook” and “facebook”. Placeholders like {{campaign.name}} (Meta), {campaignid} (Google) or __CAMPAIGN_NAME__ (TikTok) stay as they are: the platform fills them in at the click. Existing parameters on the page address are kept.