Landing pages for educational and myth-busting ads: what the page has to show
Hookpair team. Updated
Teaches something or corrects a common belief, then introduces the product. Visitors arrive expecting the explanation continued, then the product as the practical answer.
The first screen
- 1The question or myth from the ad
- 2A short answer
- 3The product as the answer
Proof that continues the ad
- Sources for facts
- How the product applies the idea
- Reviews
Mistakes that break the match
- Claims that overstate science
- Losing the lesson and jumping straight to price
Which page to send them to
An advertorial or article-style landing page, labelled as advertising.
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Questions
What do visitors from educational and myth-busting ads expect?
The explanation continued, then the product as the practical answer.
What's the biggest mistake on pages for educational and myth-busting ads?
Claims that overstate science