Landing pages for social proof ads: what the page has to show
Hookpair team. Updated
Leads with popularity: number of customers, ratings, sell-outs. Visitors arrive expecting the same numbers on the page, with ways to check them.
The first screen
- 1The number or rating from the ad
- 2The product
- 3A link to the reviews
Proof that continues the ad
- Review count and distribution
- Recent reviews
- Press, if real, linked
Mistakes that break the match
- Numbers on the page that differ from the ad
- Rounded-up or unverifiable claims
Which page to send them to
A product page with reviews and rating near the top.
Check yours with a free audit.
Free tool: Hook checker · Five checks for an ad's first line: cut off in the feed, concrete detail, who it talks to, empty superlatives, claims that need proof.
Questions
What do visitors from social proof ads expect?
The same numbers on the page, with ways to check them.
What's the biggest mistake on pages for social proof ads?
Numbers on the page that differ from the ad