Bounce rate: what it means for your landing page
Hookpair team. Updated
The share of visits that leave without any further interaction.
Why it matters after the click
A high bounce rate on ad traffic often means the first screen didn't confirm the ad's promise, or the page loaded slowly.
Example
- Example
- Comparing bounce rate per ad shows which ads' promises the page doesn't meet.
Related terms
Free tool: Ad metrics calculator · CTR, CPC, CPM, conversion rate, cost per purchase and ROAS from the numbers in your ads manager.
Questions
What is bounce rate?
The share of visits that leave without any further interaction.
Why does bounce rate matter for landing pages?
A high bounce rate on ad traffic often means the first screen didn't confirm the ad's promise, or the page loaded slowly.