Lookalike audience: what it means for your landing page
Hookpair team. Updated
An audience Meta builds from people similar to a source list, such as your customers.
Why it matters after the click
Lookalikes are usually cold: they need the promise, proof and context on the page.
Example
- Example
- A 1% lookalike of past buyers sent to a page that explains the product.
Related terms
Free tool: Ad metrics calculator · CTR, CPC, CPM, conversion rate, cost per purchase and ROAS from the numbers in your ads manager.
Questions
What is lookalike audience?
An audience Meta builds from people similar to a source list, such as your customers.
Why does lookalike audience matter for landing pages?
Lookalikes are usually cold: they need the promise, proof and context on the page.