Statistical significance: what it means for your landing page
Hookpair team. Updated
A measure of how unlikely a difference between test versions is to be chance alone.
Why it matters after the click
Small stores rarely reach it quickly. Decide in advance how long to run a test and treat small differences as noise.
Example
- Example
- A difference of three orders between versions is rarely meaningful.
Related terms
Free tool: Ad metrics calculator · CTR, CPC, CPM, conversion rate, cost per purchase and ROAS from the numbers in your ads manager.
Questions
What is statistical significance?
A measure of how unlikely a difference between test versions is to be chance alone.
Why does statistical significance matter for landing pages?
Small stores rarely reach it quickly. Decide in advance how long to run a test and treat small differences as noise.