Landing pages by ad platform
A LinkedIn visitor makes a work decision, a Pinterest visitor is planning, a search visitor typed a question. Here is what the first screen, the proof and the tracking should be for each platform.
11 guides
G
- Google and Bing search ads
Visitors from Google and Bing search ads typed a question and want the answer and a price to compare. What the first screen, proof and tracking need to do.
- Google Display and PMax ads
Visitors from Google Display and PMax ads barely remember the ad, so the page has to restate the promise. What the first screen, proof and tracking need to do.
- Google Shopping ads
Visitors from Google Shopping ads saw the price already and want that exact product, ready to buy. What the first screen, proof and tracking need to do.
L
- LinkedIn ads
Visitors from LinkedIn ads weigh a work decision they may have to justify to others. What the first screen, proof and tracking need to do.
M
- Meta ads
Visitors from Meta ads stopped scrolling for one promise and expect it kept on a phone. What the first screen, proof and tracking need to do.
P
- Pinterest ads
Visitors from Pinterest ads are planning and want the exact look from the Pin. What the first screen, proof and tracking need to do.
R
- Reddit ads
Visitors from Reddit ads distrust ads and want specifics, limits and straight answers. What the first screen, proof and tracking need to do.
S
- Snapchat ads
Visitors from Snapchat ads swiped up on a phone and leave if the page is slow. What the first screen, proof and tracking need to do.
T
- TikTok ads
Visitors from TikTok ads want the page to feel like the video they just watched. What the first screen, proof and tracking need to do.
X
- X ads
Visitors from X ads want the point of the post delivered right away, in the same tone. What the first screen, proof and tracking need to do.
Y
- YouTube ads
Visitors from YouTube ads already watched a demo and want the next step, not a repeat. What the first screen, proof and tracking need to do.