Landing pages for demo and how-it-works ads: what the page has to show
Hookpair team. Updated
Shows the product working, often in a few seconds. Visitors arrive expecting to see it again, slower, and understand what's needed.
The first screen
- 1The demo, as a video or image sequence
- 2The key result
- 3What's included
Proof that continues the ad
- Step-by-step explanation
- Specs and compatibility
- Reviews about ease of use
Mistakes that break the match
- No demo on the page after a demo-led ad
- Hidden requirements (batteries, apps, subscriptions)
Which page to send them to
A product page with the demo in the hero.
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Questions
What do visitors from demo and how-it-works ads expect?
To see it again, slower, and understand what's needed.
What's the biggest mistake on pages for demo and how-it-works ads?
No demo on the page after a demo-led ad