Landing pages for seasonal and holiday ads: what the page has to show
Hookpair team. Updated
Ties the product to a season, holiday or event. Visitors arrive expecting seasonal products and offers, with relevant deadlines.
The first screen
- 1The season or event
- 2The seasonal product or offer
- 3Deadline if relevant
Proof that continues the ad
- Delivery cut-off dates
- Reviews
- Returns after the holiday
Mistakes that break the match
- Generic pages during campaigns
- Expired seasonal pages left live
Which page to send them to
A seasonal landing page taken down after the season.
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Questions
What do visitors from seasonal and holiday ads expect?
Seasonal products and offers, with relevant deadlines.
What's the biggest mistake on pages for seasonal and holiday ads?
Generic pages during campaigns