Landing pages for testimonial ads: what the page has to show
Hookpair team. Updated
Lets a customer describe their experience in their own words. Visitors arrive expecting more voices like that one, and the product the customer talked about.
The first screen
- 1The quote or a line from it
- 2The product the customer used
- 3A rating with the number of reviews
Proof that continues the ad
- More reviews from similar customers
- Photos or videos from customers, with consent
- Details that make the testimonial checkable
Mistakes that break the match
- Testimonials that are invented or edited beyond recognition
- A page with no reviews at all after a review-led ad
Which page to send them to
A product page with reviews moved up, or a review-led landing page.
Check yours with a free audit.
Free tool: Hook checker · Five checks for an ad's first line: cut off in the feed, concrete detail, who it talks to, empty superlatives, claims that need proof.
Questions
What do visitors from testimonial ads expect?
More voices like that one, and the product the customer talked about.
What's the biggest mistake on pages for testimonial ads?
Testimonials that are invented or edited beyond recognition