Landing pages for before-and-after ads: what the page has to show
Hookpair team. Updated
Shows a visible change from using the product. Visitors arrive expecting evidence that the result is real and typical, and how long it takes.
The first screen
- 1The result promised, in words
- 2Honest timeframe
- 3The product
Proof that continues the ad
- Before-and-after images in the same conditions, with consent
- How many people saw results and how measured
- Reviews describing the process
Mistakes that break the match
- Unrealistic or edited results (Meta restricts these for health and weight topics)
- Hiding that results vary
Which page to send them to
A results-led landing page with honest evidence.
Check yours with a free audit.
Free tool: Hook checker · Five checks for an ad's first line: cut off in the feed, concrete detail, who it talks to, empty superlatives, claims that need proof.
Questions
What do visitors from before-and-after ads expect?
Evidence that the result is real and typical, and how long it takes.
What's the biggest mistake on pages for before-and-after ads?
Unrealistic or edited results (Meta restricts these for health and weight topics)