Landing pages for discount and sale ads: what the page has to show
Hookpair team. Updated
Leads with a price reduction or limited offer. Visitors arrive expecting the discount immediately visible and applied, with the same numbers and end date.
The first screen
- 1The discount in the same words and numbers
- 2The discounted price next to the button
- 3End date if the ad mentions one
Proof that continues the ad
- Original price and how the discount applies
- Reviews, so the sale isn't the only reason
- Return policy
Mistakes that break the match
- A code that has to be typed in when the ad implied automatic
- Fake countdowns or fake original prices (unlawful in many markets)
Which page to send them to
A product page with an offer bar, or a cart link that applies the discount.
Check yours with a free audit.
Free tool: Hook checker · Five checks for an ad's first line: cut off in the feed, concrete detail, who it talks to, empty superlatives, claims that need proof.
Questions
What do visitors from discount and sale ads expect?
The discount immediately visible and applied, with the same numbers and end date.
What's the biggest mistake on pages for discount and sale ads?
A code that has to be typed in when the ad implied automatic