Landing pages for bundle and value ads: what the page has to show
Hookpair team. Updated
Sells a set or a value deal: more for less. Visitors arrive expecting the exact bundle from the ad, with what's inside and the saving.
The first screen
- 1The bundle, pictured as in the ad
- 2What's inside
- 3Price and saving
Proof that continues the ad
- Item values
- Reviews of the items
- Delivery details
Mistakes that break the match
- Landing on a single product and making people build the bundle
- Savings calculated against prices nobody pays
Which page to send them to
A bundle page or a cart link with the bundle pre-filled.
Check yours with a free audit.
Free tool: Hook checker · Five checks for an ad's first line: cut off in the feed, concrete detail, who it talks to, empty superlatives, claims that need proof.
Questions
What do visitors from bundle and value ads expect?
The exact bundle from the ad, with what's inside and the saving.
What's the biggest mistake on pages for bundle and value ads?
Landing on a single product and making people build the bundle