Landing pages for founder story ads: what the page has to show
Hookpair team. Updated
Has the founder explain why they made the product. Visitors arrive expecting the same person and story, then a clear way to buy.
The first screen
- 1The founder's line or photo
- 2The product that came out of the story
- 3A button to buy
Proof that continues the ad
- Why the product is made the way it is
- Reviews
- Guarantees
Mistakes that break the match
- A page with no trace of the founder
- A long story that hides the price and button
Which page to send them to
A short story-led landing page or a product page with the founder section moved up.
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Questions
What do visitors from founder story ads expect?
The same person and story, then a clear way to buy.
What's the biggest mistake on pages for founder story ads?
A page with no trace of the founder