Above the fold: what it means for your landing page
Hookpair team. Updated
The part of a page visible without scrolling. On phones it's small: roughly a headline, an image and a button.
Why it matters after the click
This is where the visitor checks whether the ad's promise holds. The promise, the product and the offer belong here.
Example
- Example
- Moving the ad's discount from the footer into a bar at the top of the page.
Related terms
Free tool: Ad metrics calculator · CTR, CPC, CPM, conversion rate, cost per purchase and ROAS from the numbers in your ads manager.
Questions
What is above the fold?
The part of a page visible without scrolling. On phones it's small: roughly a headline, an image and a button.
Why does above the fold matter for landing pages?
This is where the visitor checks whether the ad's promise holds. The promise, the product and the offer belong here.