Hero section: what it means for your landing page
Hookpair team. Updated
The first, most prominent block of a page: headline, supporting line, main image and primary button.
Why it matters after the click
It carries most of the message match. If the hero repeats the ad, the rest of the page can explain and prove.
Example
- Example
- A hero with the ad's headline, the product shot from the creative and "Choose your size".
Related terms
Free tool: Ad metrics calculator · CTR, CPC, CPM, conversion rate, cost per purchase and ROAS from the numbers in your ads manager.
Questions
What is hero section?
The first, most prominent block of a page: headline, supporting line, main image and primary button.
Why does hero section matter for landing pages?
It carries most of the message match. If the hero repeats the ad, the rest of the page can explain and prove.