Headline: what it means for your landing page
Hookpair team. Updated
The main line of text at the top of a page, usually the largest.
Why it matters after the click
It is the first thing read after the click. Repeating the ad's promise here is the cheapest way to improve message match.
Example
- Example
- Changing "Our bestselling backpack" to "The carry-on that fits under the seat".
Related terms
Free tool: Ad metrics calculator · CTR, CPC, CPM, conversion rate, cost per purchase and ROAS from the numbers in your ads manager.
Questions
What is headline?
The main line of text at the top of a page, usually the largest.
Why does headline matter for landing pages?
It is the first thing read after the click. Repeating the ad's promise here is the cheapest way to improve message match.