Advertorial: what it means for your landing page
Hookpair team. Updated
An ad written in the style of an article, telling a story before presenting the product.
Why it matters after the click
It can work for cold traffic but must be clearly labelled as advertising and must not imitate real news outlets.
Example
- Example
- A story-led page labelled "Advertisement" at the top.
Related terms
Free tool: Ad metrics calculator · CTR, CPC, CPM, conversion rate, cost per purchase and ROAS from the numbers in your ads manager.
Questions
What is advertorial?
An ad written in the style of an article, telling a story before presenting the product.
Why does advertorial matter for landing pages?
It can work for cold traffic but must be clearly labelled as advertising and must not imitate real news outlets.