Landing page: what it means for your landing page
Hookpair team. Updated
The page a visitor lands on after clicking an ad or link. In paid marketing it usually means a page built for one campaign or promise.
Why it matters after the click
It is where the money spent on the click turns into a sale or not. A focused landing page can answer the ad's promise more directly than a general page.
Example
- Example
- A page built for a gift campaign shows gift wrapping and delivery dates first.
Related terms
Free tool: Ad metrics calculator · CTR, CPC, CPM, conversion rate, cost per purchase and ROAS from the numbers in your ads manager.
Questions
What is landing page?
The page a visitor lands on after clicking an ad or link. In paid marketing it usually means a page built for one campaign or promise.
Why does landing page matter for landing pages?
It is where the money spent on the click turns into a sale or not. A focused landing page can answer the ad's promise more directly than a general page.