Conversion rate: what it means for your landing page
Hookpair team. Updated
The share of visitors who complete a goal, such as a purchase.
Why it matters after the click
It shows how well the page turns clicks into customers. Compare it per ad and page, not across the whole shop.
Example
- Example
- 15 orders from 1,000 landing page visitors is a 1.5% conversion rate.
Related terms
Free tool: Ad metrics calculator · CTR, CPC, CPM, conversion rate, cost per purchase and ROAS from the numbers in your ads manager.
Questions
What is conversion rate?
The share of visitors who complete a goal, such as a purchase.
Why does conversion rate matter for landing pages?
It shows how well the page turns clicks into customers. Compare it per ad and page, not across the whole shop.