Add-to-cart rate: what it means for your landing page
Hookpair team. Updated
The share of visitors who add a product to the cart.
Why it matters after the click
A low rate points to the page (promise, offer, proof); a good rate with few purchases points to checkout.
Example
- Example
- 120 add-to-carts from 1,000 visitors is a 12% add-to-cart rate.
Related terms
Free tool: Ad metrics calculator · CTR, CPC, CPM, conversion rate, cost per purchase and ROAS from the numbers in your ads manager.
Questions
What is add-to-cart rate?
The share of visitors who add a product to the cart.
Why does add-to-cart rate matter for landing pages?
A low rate points to the page (promise, offer, proof); a good rate with few purchases points to checkout.