Checkout abandonment: what it means for your landing page
Hookpair team. Updated
When shoppers start checkout but don't complete the purchase.
Why it matters after the click
It is usually about shipping costs, payment options or trust at checkout, not about the ad or landing page.
Example
- Example
- Showing shipping costs on the product page reduces surprises at checkout.
Related terms
Free tool: Ad metrics calculator · CTR, CPC, CPM, conversion rate, cost per purchase and ROAS from the numbers in your ads manager.
Questions
What is checkout abandonment?
When shoppers start checkout but don't complete the purchase.
Why does checkout abandonment matter for landing pages?
It is usually about shipping costs, payment options or trust at checkout, not about the ad or landing page.