CTR vs conversion rate: what it means for your landing page
Hookpair team. Updated
CTR measures interest in the ad; conversion rate measures what the page does with that interest.
Why it matters after the click
High CTR with low conversion rate is the classic sign of a broken message match or a page problem.
Example
- Example
- An ad with 3% CTR and a page converting at 0.3% needs the page checked against the ad.
Related terms
Free tool: Ad metrics calculator · CTR, CPC, CPM, conversion rate, cost per purchase and ROAS from the numbers in your ads manager.
Questions
What is CTR vs conversion rate?
CTR measures interest in the ad; conversion rate measures what the page does with that interest.
Why does CTR vs conversion rate matter for landing pages?
High CTR with low conversion rate is the classic sign of a broken message match or a page problem.