Attribution window: what it means for your landing page
Hookpair team. Updated
The time after a click or view within which a purchase is credited to an ad.
Why it matters after the click
Comparing numbers with different windows makes a page look better or worse than it is.
Example
- Example
- A 7-day click, 1-day view window in Ads Manager.
Related terms
Free tool: Ad metrics calculator · CTR, CPC, CPM, conversion rate, cost per purchase and ROAS from the numbers in your ads manager.
Questions
What is attribution window?
The time after a click or view within which a purchase is credited to an ad.
Why does attribution window matter for landing pages?
Comparing numbers with different windows makes a page look better or worse than it is.