Return on ad spend (ROAS): what it means for your landing page
Hookpair team. Updated
Revenue attributed to ads divided by ad spend.
Why it matters after the click
It is the usual scale/kill signal. Check that the revenue comes from the page the ad links to.
Example
- Example
- 4,000 revenue from 1,000 spend is a ROAS of 4.
Related terms
Free tool: Ad metrics calculator · CTR, CPC, CPM, conversion rate, cost per purchase and ROAS from the numbers in your ads manager.
Questions
What is return on ad spend (ROAS)?
Revenue attributed to ads divided by ad spend.
Why does return on ad spend (ROAS) matter for landing pages?
It is the usual scale/kill signal. Check that the revenue comes from the page the ad links to.