Average order value (AOV): what it means for your landing page
Hookpair team. Updated
Total revenue divided by the number of orders.
Why it matters after the click
A higher AOV lets you pay more per click. Bundles, upsells and free-shipping thresholds raise it.
Example
- Example
- Revenue of 10,000 from 200 orders gives an AOV of 50.
Related terms
Free tool: Ad metrics calculator · CTR, CPC, CPM, conversion rate, cost per purchase and ROAS from the numbers in your ads manager.
Questions
What is average order value (AOV)?
Total revenue divided by the number of orders.
Why does average order value (AOV) matter for landing pages?
A higher AOV lets you pay more per click. Bundles, upsells and free-shipping thresholds raise it.