Upsell: what it means for your landing page
Hookpair team. Updated
Offering a higher-value version or an add-on to a customer who is about to buy.
Why it matters after the click
Done well, it helps the customer get a better result. Done aggressively, it interrupts the purchase the ad started.
Example
- Example
- "Add a second strap for 15" on a watch page.
Related terms
Free tool: Ad metrics calculator · CTR, CPC, CPM, conversion rate, cost per purchase and ROAS from the numbers in your ads manager.
Questions
What is upsell?
Offering a higher-value version or an add-on to a customer who is about to buy.
Why does upsell matter for landing pages?
Done well, it helps the customer get a better result. Done aggressively, it interrupts the purchase the ad started.