Post-purchase upsell: what it means for your landing page
Hookpair team. Updated
An offer shown after the order is placed, usually one click to add to the same order.

Why it matters after the click
It doesn't risk the first sale, because the customer has already bought.
Example
- Example
- "Add a refill for 30% off" on the thank-you page.
Related terms
Free tool: Ad metrics calculator · CTR, CPC, CPM, conversion rate, cost per purchase and ROAS from the numbers in your ads manager.
Questions
What is post-purchase upsell?
An offer shown after the order is placed, usually one click to add to the same order.
Why does post-purchase upsell matter for landing pages?
It doesn't risk the first sale, because the customer has already bought.