Conversions API: what it means for your landing page
Hookpair team. Updated
A server-to-server connection that sends conversion events to Meta, independent of the browser.
Why it matters after the click
It fills gaps when browsers block the pixel. Consent and data-protection rules still apply.
Example
- Example
- Shopify sending purchase events to Meta through its Conversions API integration.
Related terms
Free tool: Ad metrics calculator · CTR, CPC, CPM, conversion rate, cost per purchase and ROAS from the numbers in your ads manager.
Questions
What is conversions API?
A server-to-server connection that sends conversion events to Meta, independent of the browser.
Why does conversions API matter for landing pages?
It fills gaps when browsers block the pixel. Consent and data-protection rules still apply.