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Cost per mille (CPM): what it means for your landing page

Hookpair team. Updated 2026-10-24

The cost of 1,000 ad impressions.

Cost per mille (CPM): The cost of 1,000 ad impressions.

Why it matters after the click

It is set by the auction and audience; the landing page doesn't change it, but it changes what those impressions are worth.

Example

Cost per mille (CPM)

Example: Spending 100 for 10,000 impressions is a CPM of 10.

Related terms

Cost per click (CPC)
Frequency

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Questions

What is cost per mille (CPM)?+

The cost of 1,000 ad impressions.

Why does cost per mille (CPM) matter for landing pages?+

It is set by the auction and audience; the landing page doesn't change it, but it changes what those impressions are worth.

In this guide

Why it matters after the click
Example
Related terms

Read next

Cost per click (CPC): what it means for your landing pageWhat Cost per click (CPC) means, why it matters for the page after an ad click, and an example.
Frequency: what it means for your landing pageFrequency: How many times on average a person in the audience saw the ad.
Message match: why your landing page has to continue your adWhat message match means for Meta ads, how to check it in five minutes, and the smallest page changes that fix a broken match.