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Frequency: what it means for your landing page

Hookpair team. Updated 2026-10-24

How many times on average a person in the audience saw the ad.

Frequency: How many times on average a person in the audience saw the ad.

Why it matters after the click

High frequency can tire the audience; it doesn't tell you anything about the page.

Example

Frequency

Example: Frequency of 4.2 over seven days.

Related terms

Creative fatigue
Cost per mille (CPM)

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Questions

What is frequency?+

How many times on average a person in the audience saw the ad.

Why does frequency matter for landing pages?+

High frequency can tire the audience; it doesn't tell you anything about the page.

In this guide

Why it matters after the click
Example
Related terms

Read next

Creative fatigue: what it means for your landing pageCreative fatigue: When an ad's performance drops because the audience has seen it too often.
Cost per mille (CPM): what it means for your landing pageWhat Cost per mille (CPM) means, why it matters for the page after an ad click, and an example.
Message match: why your landing page has to continue your adWhat message match means for Meta ads, how to check it in five minutes, and the smallest page changes that fix a broken match.