Creative fatigue: what it means for your landing page
Hookpair team. Updated
When an ad's performance drops because the audience has seen it too often.
Why it matters after the click
It is an ad problem, not a page problem. Separate the two before changing the page.
Example
- Example
- CTR falling week by week while the page's conversion rate stays steady.
Related terms
Free tool: Ad metrics calculator · CTR, CPC, CPM, conversion rate, cost per purchase and ROAS from the numbers in your ads manager.
Questions
What is creative fatigue?
When an ad's performance drops because the audience has seen it too often.
Why does creative fatigue matter for landing pages?
It is an ad problem, not a page problem. Separate the two before changing the page.