Social proof: what it means for your landing page
Hookpair team. Updated
Evidence that other people use and like a product: reviews, ratings, customer photos, customer counts.
Why it matters after the click
It answers "does this work for people like me?". Specific, attributable proof near the claim it supports is more convincing than a generic badge.
Example
- Example
- Reviews filtered by skin type on a skincare page.
Related terms
Free tool: Ad metrics calculator · CTR, CPC, CPM, conversion rate, cost per purchase and ROAS from the numbers in your ads manager.
Questions
What is social proof?
Evidence that other people use and like a product: reviews, ratings, customer photos, customer counts.
Why does social proof matter for landing pages?
It answers "does this work for people like me?". Specific, attributable proof near the claim it supports is more convincing than a generic badge.