User-generated content (UGC): what it means for your landing page
Hookpair team. Updated
Photos, videos and reviews made by customers rather than the brand. In ads it also means creator videos in a customer style.
Why it matters after the click
If the ad is a UGC video, a page with only polished studio shots feels like a different brand. Show customer content on the page too.
Example
- Example
- Customer photos near the top of a page linked from a UGC ad.
Related terms
Free tool: Ad metrics calculator · CTR, CPC, CPM, conversion rate, cost per purchase and ROAS from the numbers in your ads manager.
Questions
What is user-generated content (UGC)?
Photos, videos and reviews made by customers rather than the brand. In ads it also means creator videos in a customer style.
Why does user-generated content (UGC) matter for landing pages?
If the ad is a UGC video, a page with only polished studio shots feels like a different brand. Show customer content on the page too.