Cart permalink: what it means for your landing page
Hookpair team. Updated
A Shopify link that adds specific products and quantities to the cart in one click, optionally with a discount code.

Why it matters after the click
It lets a landing page outside the shop send buyers straight to a filled cart, keeping checkout in the shop.
Example
- Example
- /cart/12345:1,67890:1?discount=SUMMER
Related terms
Free tool: Ad metrics calculator · CTR, CPC, CPM, conversion rate, cost per purchase and ROAS from the numbers in your ads manager.
Questions
What is cart permalink?
A Shopify link that adds specific products and quantities to the cart in one click, optionally with a discount code.
Why does cart permalink matter for landing pages?
It lets a landing page outside the shop send buyers straight to a filled cart, keeping checkout in the shop.