Offer: what it means for your landing page
Hookpair team. Updated
What the visitor gets for buying now: price, discount, bundle, free shipping or a gift.
Why it matters after the click
If an ad mentions an offer, visitors look for it immediately. It should appear above the fold with the same numbers.
Example
- Example
- "20% off your first order" in the ad and as a bar at the top of the page.
Related terms
Free tool: Ad metrics calculator · CTR, CPC, CPM, conversion rate, cost per purchase and ROAS from the numbers in your ads manager.
Questions
What is offer?
What the visitor gets for buying now: price, discount, bundle, free shipping or a gift.
Why does offer matter for landing pages?
If an ad mentions an offer, visitors look for it immediately. It should appear above the fold with the same numbers.