Landing pages for every ad angle
Each kind of ad sets a different expectation. Here is what the first screen, the proof and the page type should be for each one.
17 guides
B
- Before-and-after ads
Shows a visible change from using the product. Here is what visitors from before-and-after ads expect on the page, and the mistakes that lose them.
- Bundle and value ads
Sells a set or a value deal: more for less. Here is what visitors from bundle and value ads expect on the page, and the mistakes that lose them.
C
- Comparison ads
What visitors from comparison ads expect on the landing page, and the mistakes that lose them.
D
- Demo and how-it-works ads
Shows the product working, often in a few seconds. Here is what visitors from demo and how-it-works ads expect on the page, and the mistakes that lose them.
- Discount and sale ads
Leads with a price reduction or limited offer. Here is what visitors from discount and sale ads expect on the page, and the mistakes that lose them.
E
- Educational and myth-busting ads
What visitors from educational and myth-busting ads expect on the landing page, and the mistakes that lose them.
F
- Founder story ads
Has the founder explain why they made the product. Here is what visitors from founder story ads expect on the page, and the mistakes that lose them.
G
- Gift ads
Positions the product as a gift for someone or an occasion. Here is what visitors from gift ads expect on the page, and the mistakes that lose them.
I
- Ingredient and material ads
Leads with what the product is made of. Here is what visitors from ingredient and material ads expect on the page, and the mistakes that lose them.
L
- Limited drop and scarcity ads
Announces a limited edition, restock or drop. Here is what visitors from limited drop and scarcity ads expect on the page, and the mistakes that lose them.
P
- Problem-solution ads
What visitors from problem-solution ads expect on the landing page, and the mistakes that lose them.
S
- Seasonal and holiday ads
Ties the product to a season, holiday or event. Here is what visitors from seasonal and holiday ads expect on the page, and the mistakes that lose them.
- Social proof ads
Leads with popularity: number of customers, ratings, sell-outs. Here is what visitors from social proof ads expect on the page, and the mistakes that lose them.
- Sustainability ads
Sells on environmental or ethical benefits. Here is what visitors from sustainability ads expect on the page, and the mistakes that lose them.
T
- Testimonial ads
Lets a customer describe their experience in their own words. Here is what visitors from testimonial ads expect on the page, and the mistakes that lose them.
U
- UGC and creator ads
What visitors from UGC and creator ads expect on the landing page, and the mistakes that lose them.
- Unboxing ads
Shows what arrives and the experience of opening it. Here is what visitors from unboxing ads expect on the page, and the mistakes that lose them.